Scott Jordan founded SCOTTeVEST in 2000. It’s a special jacket designed to hold technology, he went on Shark Tank in 2012 and was rejected. The CEO has managed to make money with advertising on Fox News. But according to him, only idiots buy his products, and he advertises on Fox because they are idiots.
“I love meeting new people that recognize me and my company from all of our television commercials. I am on the ski lift and the following exchange just happened and happens often: I ask, ‘What network they saw me?’ Invariably people say Fox News,” wrote Jordan in a now deleted facebook post.
“I laugh to myself, and tell them that we primarily advertise on Fox because we find their viewership to be extremely gullible and much easier to sell than other networks,” he wrote. “The look on their face at that time is priceless. I am not kidding you. I get to tell them they are f*cking idiots while getting rich off them,” he said.
Of course, after being caught and possibly seen his sales go down, he offered an apology. “I am profoundly sorry. I am profoundly sorry for my horrible and offensive remarks,” he wrote.
“This past Sunday, I posted on my personal Facebook page an incredibly rude and inaccurate statement about SCOTTeVEST’s TV advertising on Fox News. On Monday, I removed the offensive post and posted an apology on Facebook. I have since deactivated my Facebook account and the apology is no longer available, so I am writing it here. To those that I called gullible and idiotic, I am truly sorry,” he wrote. Pathetic.